{"id":82,"date":"2013-10-07T13:50:18","date_gmt":"2013-10-07T17:50:18","guid":{"rendered":"http:\/\/www.pleasantvalleyaudio.com\/blog\/?p=82"},"modified":"2013-10-07T13:55:39","modified_gmt":"2013-10-07T17:55:39","slug":"better-av-through-marketing-do-i-really-need-what-im-asking-for","status":"publish","type":"post","link":"http:\/\/www.pleasantvalleyaudio.com\/blog\/better-av-through-marketing-do-i-really-need-what-im-asking-for\/","title":{"rendered":"Better AV through marketing &#8211; Do I really need what I&#8217;m asking for?"},"content":{"rendered":"<p class=\"none\">There are two phrases which routinely raise flags at first mention, when I&#8217;m initially working with a new client &#8211; &#8220;powered speaker&#8221; and &#8220;line array&#8221;. Having been in this industry for well over 30 years now, it takes a matter of seconds for me to assess a prospective customer&#8217;s level of technical knowledge. How many times, has a dialogue begun with &#8221; I need a pair of powered speakers&#8221;  or &#8220;do you rent line arrays?&#8221; Of course my initial response is &#8220;yes, yes we do!&#8221; After further screening, I often come to find that someone&#8217;s brother-in-law made this recommendation, or maybe a given manufacturer&#8217;s marketing budget was slanted toward that latest greatest product, in the recent DJ magazine.  People are often surprised when I say &#8221; Did you realize that  powered speakers typically require MORE cabling than unpowered speakers, and are often more complicated to set up? Or perhaps I might respond &#8221; A line array is NOT the right tool for your event&#8221;, because as we all know (wink, wink) line arrays have been around since the dawn of pro audio. To the point &#8211; forget what you know when shopping for production, and find a company you can trust to provide proper guidance. At Pleasant Valley Audio, we have a reputation for providing quality counsel to our clients and for not overselling. Remember too, knowledge has value. When you shop for a rental vendor, cheap price sometimes means cheap, or poorly maintained product. To further extrapolate on the myth of best, fastest, and cheapest, don&#8217;t expect to get premium service and dependable knowledge from the cheapest vendor. Opinions abound, so be careful who&#8217;s you listen to.<\/p>\n<p><br class=\"none\" \/><\/p>\n<p class=\"none\">Audio legend Paul Klipsch was known for wearing a lapel button, which simply said &#8220;bull#$&#038;%&#8221; ! <\/p>\n<p><br class=\"none\" \/><\/p>\n<p class=\"none\">In closing, watch out for that glossy advertising, and maybe, just maybe&#8230;.don&#8217;t listen to your brother-in-law.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are two phrases which routinely raise flags at first mention, when I&#8217;m initially working with a new client &#8211; &#8220;powered speaker&#8221; and &#8220;line array&#8221;. Having been in this industry for well over 30 years now, it takes a matter of seconds for me to assess a prospective customer&#8217;s level of technical knowledge. How many [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":4,"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":87,"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions\/87"}],"wp:attachment":[{"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.pleasantvalleyaudio.com\/blog\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}